Day-after recall test

From Fresh Dictionary

English

Noun

day-after recall test (plural: day-after recall tests)

1. Advertising) a method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.

   The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.

References

The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005